Reality Radar Privacy Policy

Last updated: July 16, 2026

Welcome to Reality Radar, provided and run by AI Unlimited Ltd, 20 Wenlock Road, London, England, N1 7GU, registration number: 16117516 ("we", "us" or "Reality Radar"). We provide a real estate market intelligence and aggregation tool for our users ("you" or "user"). To provide our Services we need to collect some of your data, whether you are using our website ("Site") or platform ("Platform") (collectively our "Services"). This Privacy and Cookies Policy (the "Privacy Policy") is intended to inform you about our practices regarding the collection and use of your data that you may submit to us through our website. This Privacy Policy should be read alongside, and in addition to the Terms & Conditions.

1. Who collects and processes your personal data?

   1. Your personal data is processed by our company AI Unlimited Ltd, 20 Wenlock Road, London, England, N1 7GU, registration number: 16117516 (the "Controller", "we", "us" or "our").

   2. We process your data with due care, in accordance with all applicable laws and regulations. If you are a European resident, (EU) 2016/679 of the European Parliament and of the Council, the General Data Protection Regulation (the "GDPR") is followed. If you are a US person, who resides in California, the California Consumer Privacy Act of 2018 ("CCPA") is followed.

   3. The following Policy is applicable to users whether based in Europe or the United States and the following definitions apply:

      • Personal data under GDPR (Article 4), defined as "any information relating to an identified or identifiable natural person," is used in the same meaning as personal information under the CCPA.

      • Data controller under GDPR (Article 4) is used in the same meaning as the CCPA's definition of a business.

      • Data processor under GDPR (Article 4) is used in the same meaning as the CCPA (CPRA) term service provider.

2. What personal data is processed?

   TL;DR: Reality Radar collects the Users' registration information when they create an account. Reality Radar may also collect technical information regarding the usage of the platform.

   We may collect the following types of information about you:

   1. Personal Data. We may collect and process your names, email address, payment information, and any other data that identifies you for the purpose of setting up your account. This information is provided by you voluntarily when you use our Services.

   2. Technical Information. We and/or our authorized external service providers (as stated in this Privacy Policy) may automatically collect technical data when you visit or interact with our Services. Technical data may include, in particular, the URL of the website you visited before using our Service, the time and date of user visits, surfing habits, IP address, the browser name, the type of computer or device accessing our Service, time spent on the website, and other similar technical information.

   3. Cookies. To make our Services work properly, we sometimes place small data files called cookies and similar technologies on your device. We use our session-based and also permanent functional cookies which enable the website to remember your actions and preferences (e.g., to remember that you are logged in) so you don't have to keep re-entering them whenever you come back to the website or browse from one page to another. We inform you about the use of cookies on your device when you visit our website for the first time and, if applicable, we ask for your consent to use the cookies. The cookies will not be used for any purposes other than the ones stated above. Later, you may choose to accept or refuse cookies by selecting the appropriate settings on our Site/in your browser.

      The strictly necessary, functional cookies we set on our own domain include: RealityRadarEU_v1_cookie (keeps you signed in), cc_cookie (stores your cookie-consent choices, up to 6 months), X-Correlation-ID and X-User-Tracking-ID (technical request diagnostics, kept 7 days and 1 year respectively), session_replaced (single-session enforcement), and lf_* / ps_* (remember your last filter and page settings, 30 days). These are required for the Services to work and are not subject to consent.

      For aggregate, anonymous traffic statistics we use SimpleAnalytics, a privacy-first analytics provider that sets no cookies, collects no personal data and honours the "Do Not Track" signal; it therefore runs without requiring your consent.

      1. Upon your consent, we use analytical cookies for the improvement of our Site and Platform. We may collect data such as device data, browsing data, and interactions with the Site and Platform. You can withdraw your consent to analytical cookies at any time through your browser settings.

      2. Upon your consent, we use marketing cookies, including social pixels, for retargeting you on other websites. You can withdraw your consent to marketing cookies at any time through your browser settings.

      3. As mentioned above, in some cases, we also may use cookies provided by third-parties (service providers), including:

         • _clck, Microsoft Clarity: Persists an anonymous Clarity user ID so behaviour from future visits is attributed to the same user. Kept for 1 year.

         • _clsk, Microsoft Clarity: Groups a visitor's page views into a single Clarity session. Kept for 1 day. Microsoft may set additional cookies on clarity.ms.

         • _hjSessionUser_6610910, Hotjar: This cookie is set by Hotjar when a user first visits a page, ensuring data from future visits to the same site are attributed to the same user ID. Hotjar does not track users across different sites. Kept for 1 year.

         • _hjSession_6610910, Hotjar: Holds the current Hotjar session data. Kept for 30 minutes.

         • _fbp, Meta (Facebook) Pixel: Identifies the browser for ad delivery and campaign measurement. Kept for 3 months. Meta may set additional cookies on facebook.com.

3. What are the purposes and legal basis for processing your personal data?

   TL;DR: We process your personal data to maintain and provide your account, market our services, improve our services, and if required under law to share your personal data.

   We process your personal data in order to:

   1. Carry out the agreement existing between us based on your decision to use our Service, including:

      1. Informing you about updates and new features of our Service;

      2. Creating and providing your account from personal data you provide upon registration;

      3. Notifying you about updates of our Terms & Conditions and this Privacy Policy;

      4. Responding to you in relation to any queries you may have with respect to our Services;

      5. Resolving potential agreement-related troubleshooting problems and disputes.

      We process the personal data provided by you voluntarily when you use our Service. The legal basis for such processing is the performance of a contract in accordance with Article 6 (1) (b) of GDPR.

   2. Market our Services. We may market current or future Services to you if you subscribe to our newsletter or consent to marketing cookies described above.

      The legal basis for such processing is your consent in accordance with Article 6 (1) (a) of GDPR (granted during submitting your email address to our newsletter bar) or legitimate interest in accordance with Article 6(1) (f) of GDPR (if you have an existing relationship with us).

      You can stop direct marketing communications from us by clicking the "Unsubscribe from newsletter" link in any email communication that we send you or withdrawing your consent through our email.

   3. Improve our Services

      This purpose includes the following processing activities using technical information:

      1. To influence current and future features;

      2. To prevent and detect security flaws and user interface issues.

      The Controller processes technical information under the following legal basis: legitimate interest in accordance with Article 6(1)(f) of GDPR.

   4. It is necessary for legal reasons

      We may share your personal data with recipients outside the Controller if we have a good-faith belief that access to and use of your personal data is reasonably necessary to:

      1. Meet any applicable law, regulation, and/or court order;

      2. Detect, prevent, or otherwise address fraud, security, or technical issues;

      3. Protect the interests, properties, or safety of the Controller, our users, or the public as far as in accordance with the law.

      When possible, we will inform you about such processing.

4. Automated decision-making and profiling

   1. Reality Radar does not profile users based on their behavior.

   2. Reality Radar does not base decisions solely on automated processing that produce legal effects or significantly impact individuals.

5. Do we transfer your data to countries outside the EU/EEA?

   1. In most cases, we securely transfer and store your information in the United States. These transfers of personal data to the United States, and to or from us, are made subject to the Standard Contractual Clauses. These clauses have been pre-approved by the European Commission and ensure appropriate data protection safeguards.

   2. Regardless of the country in which your personal data is processed, the Controller implements reasonable technical, legal, and organizational measures. These measures ensure that the level of protection for your personal data is equivalent to that of the European Union and the European Economic Area.

   3. If we are involved in a merger, acquisition, or other reorganization, your personal data may be transferred as part of that process. In such an event, we will notify you—such as through a message to the email address associated with your account—and provide you with details about your choices regarding your data.

6. What is the storage period?

   1. We store your personal data for the duration of having an account with us.

7. How is personal data secured?

   1. We take all reasonable, appropriate security measures to protect the Controller and our customers from unauthorized access to or unauthorized alteration, disclosure, or destruction of personal data we hold. Measures include, where appropriate, encryption, firewalls, secure facilities, and access rights systems. Should a security breach occur that is likely to have negative effects on your privacy, we will inform you about the breach as soon as reasonably possible. If you have any questions, feel free to contact us via Email.

8. What are your rights?

   1. Right of access - The Controller offers you access to your personal data we process. This means you can contact us and request confirmation of whether or not your personal data is being processed and, if so, request access to your data, which we will provide in the form of a so-called "registry."

   2. Right to rectification - You have the right to have inaccurate personal data we have stored about you rectified.

   3. Right to erasure - You may also ask us to erase your personal data from our systems. We will comply unless we have a legitimate ground to retain it.

   4. Right to restriction of processing - You may request us to restrict certain processing of your personal data. Note that this may limit your ability to use our Services.

   5. Right to data portability - You have the right to receive your personal data in a structured, commonly used, and machine-readable format.

   6. How to use your rights - You may exercise your rights above, free of charge, in writing to our Email. We may require confirmation of your identity depending on your request.

9. May you complain?

   1. If you consider our processing activities to be inconsistent with applicable data protection laws, you may lodge a complaint with the local supervisory authority for data protection.

10. Notice for California residents under CCPA (California Consumer Privacy Act of 2018)

    1. If you are a resident of California, under the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws, you may exercise the rights in Section 11. You also have the right not to be discriminated against for exercising these rights.

    2. Please note that we do not sell your personal data.

    3. You may exercise these rights by contacting us at our Email.